Event Ticketing Comparison · Melbourne · AUD

Humanitix vs Luma

Model your event economics with Stripe connected on both platforms. Adjust the audience, split and price. All figures in AUD, Stripe AU domestic card rate applied.

01 · Your Event

paid / free
Face value of all paid tickets
Humanitix booking fee
Buyer pays ticket price + booking fee. You keep face value minus Stripe.
Luma plan
5% platform fee deducted from every paid ticket, plus Stripe.
Luma Plus months (US$69/mo)
Monthly billing, converted at 1.52 AUD/USD.

02 · Where the Money Goes

HumanitixStripe connected
You receive
Rolling payouts to your bank as tickets sell, via your Stripe account
Buyer pays per paid ticket
Gross ticket revenue
Booking fee (4% + $0.99 + GST)
Stripe processing (1.7% + $0.30)
Free tickets ()$0.00
Net to you
Effective cost of revenue
LumaFree plan
You receive
Rolling payouts to your bank as tickets sell, via your Stripe account
Buyer pays per paid ticket
Gross ticket revenue
Luma platform fee (5%)
Stripe processing (1.7% + $0.30)
Luma Plus subscription
Free tickets ()$0.00
Net to you
Effective cost of revenue

03 · Platform Comparison

HumanitixLuma
Platform fee4% + $0.99 per paid ticket (ex GST), passed to buyer by default5% deducted from your take on the free plan, 0% on Plus (US$59/mo annual, US$69 monthly)
Free ticketsFree, no fees at allFree
Payment processingIncluded in booking fee on default gateway. With Stripe connected: Stripe AU 1.7% + $0.30, deducted from your takeAlways via your own Stripe account: 1.7% + $0.30 domestic, deducted from your take
Payout timingDefault gateway: ~5 business days after event. Stripe connected: rolling, funds as tickets sellRolling via Stripe, funds as tickets sell
Inline embed on your siteYes: true inline checkout widget, full purchase without leaving your pageLimited: overlay button or locked iframe, no visual customisation, no Apple Pay in embeds
APIFree reporting API: events, orders, tickets (read-only, no checkout endpoints)Richer API (events, guests, webhooks) but paywalled behind Plus, no payment endpoint
AUD + GSTAUD-native, Sydney-based, GST-aware feesAUD via Stripe only, docs don't list AUD as first-class, Plus billed in USD
Charity / community rate2.5% + $0.50 for charities and schoolsNone
Audience networkBasic discoveryCalendar subscriptions, strong community and tech audience reach

04 · Verdict

Pick Humanitix when

  • Tickets are paid and priced in AUD with GST handled natively
  • You want checkout embedded inline in your own site
  • You want fees passed to buyers so you keep face value
  • You want a free reporting API for registrations and revenue

Pick Luma when

  • Events are free and community reach matters most
  • You want calendar subscribers notified of every new event
  • You need webhook automation and will pay for Plus
  • Volume is high enough that Plus beats per-ticket fees

Assumptions: Stripe AU domestic card rate 1.7% + $0.30 per transaction (international cards cost 3.5% + $0.30). Humanitix booking fee 4% + $0.99 ex GST, GST at 10% added for AUD events. When passed on, the buyer pays the fee and Stripe processes the full charge including the fee, so your Stripe cost is slightly higher per ticket. Luma platform fee and Stripe fees are deducted from each sale before payout. Luma Plus converted at 1.52 AUD/USD. Sources: Humanitix and Luma help centres, verified July 2026.